Communications Strategy

Drawing closer to the heart

Your communications should steadily draw stakeholders closer to the heart of your work. And the more you can measure that movement the better.

KMA begins communication planning with a one-word principle: intentionality. Do nothing by accident. Everything in your communications program should be deliberate.

Start with these questions

Who is the audience? Have we developed audience personas?

• What do we already know
• What do we suspect
• What can we verify and how

Know what action you want

What do we want people to do?

• Donate
• Volunteer
• Spread the word
• Participate/buy/join/attend

Make your case

What will we say, what will we show, to prompt them to act?

• What difference do you make?
• What in your work really matters to donors and others?
• What action will move them towards your goal?