Pre-Campaign Study
Launching a campaign without careful due diligence and adequate preparation raises the risk of self-inflicted damage to your organization.
The impacts range from administrative inconvenience to failed projects, institutional embarrassment and financial crises.
That’s why we recommend the KMA pre-campaign planning study.
Like the traditional “feasibility study”, we use interviews, group discussions, data analysis, and literature review to assess the readiness of your organization to operate a campaign, and the inclination of donors to support you with their funds, and with their time and endorsement.
But our study reports also go deeply into findings and analysis that have broad usefulness in the organization and illuminate the campaign.
Then we proceed to write a customized campaign plan that addresses those findings and factors.
Our report and plan give your executive leadership and Board members the data and insight they need to make critical decisions about the proposed campaign.
Deep experience
KMA brings you in-depth experience in both studies and campaigns for a wide range of goals. We have worked in higher education, hospitals, and a wide range of community and service organizations.
Clear insightful reporting
We are expert interviewers and understand what we hear. Our reports are known for their clarity and lasting value. We integrate your insights, and avoid including data that artificially exaggerates your potential.
Potential and a plan
We present a candid assessment of your campaign potential. We couple that with a campaign plan that addresses both our findings and our recommendations, so you can make informed choices.
The added benefits of the KMA Pre-Campaign Planning Study
- Cultivates your key stakeholders and prospects by consulting them early
- Generates a more objective assessment of your organization based on data, and on commentary from key constituents
- Provides advance intelligence on such matters as volunteer leadership and cornerstone gifts
- Earns respect from donors who see you performing due diligence prior to a major undertaking
- Tests the possibilities for widening your donor base
- Assesses the strength and potential of your relationships with major donors
- Provides invaluable input for developing your case for support and campaign communications
- Recommends specific actions to improve your readiness as an organization