The key question is “So what?”
A Case for Support is a portrait of a not-for-profit organization that “makes the case” for why the donor should support you.
Case work is about both the head and heart of the donor. Your challenge is to evaluate your organization through eyes of the discriminating donor — and then to describe your work in ways that resonate with the donor’s motivations.
A well-prepared case is a valuable resource for marketing and communication planning, and recruitment and orientation of volunteers and even staff.
The term “Case for Support” is used freely in fundraising to refer to a variety of tools. KMA makes two key distinctions: the organizational case for support, and the project case for support, or case statement.
The organizational case for support is an up-to-date snapshot of a not-for-profit organization at a point in time.
The project case for support has a narrower focus, presenting the rationale for a particular appeal, or campaign or fundraising project.
It outlines the requirements for successful execution of the project, and conveys what the project seeks to achieve and why.
For more on the case for support see our five-part series on making your case on the KMA blog.
KMA will help you develop and write a complete case for support for your organization, capital campaign or annual fund.
As prepared by KMA, the Case for Support grows out of the mission and vision of your organization. Our discovery process evokes the insights and passions of your people, and the case is then written to appeal to the intellect and heart, to demonstrate just how your organization makes a difference in the lives of the people and communities you serve.
