Eight Whats of Donor Communications

Whether a capital campaign, a pre-campaign study, a major donor strategy, or an annual fund appeal, successful fundraising is always the execution of a good communications strategy. One of my challenges in donor communications is the compulsion to try to say everything, and in an artful way. So instead of writing a book, I distilled 30 years of thinking about donor communications into this table.

- Larry Matthews


Favourites of 2014

Before last year completely fades from memory,

some appeals and promotions I thought stood out

- Larry Matthews


Great leveraging of volunteers: CITIZEN SCIENTISTS

Dollar-A Day: Rethinking the critique

My son Aaron first brought the Dollar-a-Day donation approach to my attention.

That led to a blog post last week.

It turns out he then thought my analysis missed something important.