At KMA we’re just beginning a new pre-campaign planning study. We will advise our client about their likelihood of success in a capital campaign. We produce a campaign plan. We make recommendations about structure and budget. And we give direction about how they should address whatever findings emerge from the study, so the project can be a success.
Wow! It just shouts “excitement,” doesn’t it? Or, maybe not. I concede that it may lack glamour, and the name -- “Pre-Campaign Planning Study” – won’t get anyone’s adrenaline flowing.