The Privilege of the Pre-Campaign Study

At KMA we’re just beginning a new pre-campaign planning study. We will advise our client about their likelihood of success in a capital campaign. We produce a campaign plan. We make recommendations about structure and budget. And we give direction about how they should address whatever findings emerge from the study, so the project can be a success.

Wow! It just shouts “excitement,” doesn’t it? Or, maybe not. I concede that it may lack glamour, and the name -- “Pre-Campaign Planning Study” – won’t get anyone’s adrenaline flowing.

The fundraisers’ New Year’s sing-along

(To the tune of Auld Lang Syne*)

Should auld supporters be forgot,

And prospects never mined?

Their aid, from old and new, we seek,

With appealings so sublime.

With appealings so sublime my friend,

Through mail, online or phone,

We prize all gifts, both large and small,

And love donors as our own.

Our events have all been run so well

Is this an ethical issue? Or am I fretting over nothing?

I am very grateful that the Canadian government matched my donations to Philippines relief.

Except that the government did not match my donations, at least not in the plain sense of the word. Nor, more importantly, in the way implied by some promotions by Canadian relief agencies.  And that worries me because I wonder if donors are being misled.

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