Google matching gifts for refugees make me edgy

I'm wary but $25 seemed a fair price to see how this unfolds.



When an appeal from Google to help refugees appeared in my browser toolbar yesterday (above), I was intrigued by what might be down the yellow brick road. So I clicked "Donate" The screen below opened.

Donations for Nepal are acts of pure faith

Donors need signals of trustworthiness to help them give

The world has mobilized to help stricken Nepalese in the wake of a massive earthquake on S aturday April 25. As ear ​ly as Sunday workers began arriving amid scenes of horrible loss and devastation, and a pervasive climate of fear.

SAY WHAT?

Eight Whats of Donor Communications

Whether a capital campaign, a pre-campaign study, a major donor strategy, or an annual fund appeal, successful fundraising is always the execution of a good communications strategy. One of my challenges in donor communications is the compulsion to try to say everything, and in an artful way. So instead of writing a book, I distilled 30 years of thinking about donor communications into this table.

- Larry Matthews

 

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