Matchmaker, matchmaker, make me a (true) match - Part B

Late-winter rant # 4

Was I the only one who didn't know that goverment matches have changed?

Appeals that offer donors a match to their gifts are usually straightforward. Even the mismatched petitions mentioned in the previous post are simple to understand.

Matchmaker, matchmaker, make me a (true) match - Part A

Late winter rant # 3

Is our "matching gift" offer to donors more decorative than substantial?

Can we fundraisers please be careful about what we say about donors’ gifts being “matched?”

I’m seeing numerous appeals promising that donor gifts will be matched, but from experience I'm pretty certain that not all are true matches.

Do people believe our phony urgency?

Late-winter rant # 2

A hallmark of digital appeals I received this past fall was a manufactured urgency demanding that I act immediately: bad consequences would pile up if I delayed my gift beyond some deadline set by the charity.

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