Good People, Good Work

Is this your organization? Then don’t rush into a major gifts campaign

Look around you. You may be able to save yourself the time and expense of conducting a campaign feasibility study. (At KMA we call it a planning study because we assess feasibility, and also produce a campaign plan.)  

Just look for these six signals that you may not be on the verge of greatness if you have a campaign now.

Building a relationship one transaction at a time

While riding the escalator into the upper regions of the shopping centre I saw the billboard pictured here. The copy reads: “We want to build a relationship with you, one amazing outfit at a time.”

I liked it – a well-defined exchange of value (cash, for “an amazing outfit”), a deal between two free agents, in a highly competitive market.  

“My most satisfying donation . . .”

“So you’ve made hundreds of charitable gifts. Some have been very large. May I ask, what’s been the most satisfying gift you have ever made?”

We were seated in his living room, with a scenic view of the ocean, in a grand house that showcased original works of major Canadian artists, on grounds protected by a gate and a guard.

We had completed the formal interview (for which I was sent by a client as part of a pre-campaign study), and it was time for me to leave. But I slipped in this one final question. I didn’t wait long. He didn’t hesitate.

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