Good People, Good Work

Who owns the donor information in your head?

We know what and who we know. How do we ethically steward that information?

Originally posted January 26, 2016 by AFP Toronto at  http://afptoronto.org/blog/who-owns-the-donor-information-in-your-head/

The KMA Whitemail Experiment tally

An instructive project but thin data to talk about multi-channel integration

The KMA whitemail experiment began on November 18, 2013 when I mailed cheques for $100 to eight charities, and made $100 online donations to four more – all to charities to which I’d ​never before given, and which have never been clients. I wanted to see what would happen next.

You can read the early posts starting here:  http://www.kmaconsultants.ca/blog/welcome-white-mail-experiment

Google matching gifts for refugees make me edgy

I'm wary but $25 seemed a fair price to see how this unfolds.



When an appeal from Google to help refugees appeared in my browser toolbar yesterday (above), I was intrigued by what might be down the yellow brick road. So I clicked "Donate" The screen below opened.

What comes second matters most

Seeking the elusive second gift

In direct response fundraising, it’s axiomatic that the second gift is more important than the first. By some industry reports, as many as two-thirds of people who respond to a solicitation and make a first-time gift to an organization never make a second gift.

Ah, a warm business-like welcome

A gift from a first-time donor to most charities sets in motion a process that should be more or less automatic, and ideally, well-thought out. Our KMA whitemail experiment produced very uneven welcomes.

(In the table below I have compiled the responses.)

But rather than complain about lackluster responses, I am focusing on four that stood out.

The top of the heap for me was the major Canadian university. You can read about that here.

Missing in action

Instead of marveling at how much mail we generated with our whitemail experiment, I am struck by how modest the volume is. I’m particularly curious about the four organizations (of 12 original donations) who made only one or two contacts.

Starting up is hard to do

From the small medical research charity I received two responses a month after I mailed the cheque (not bad, given the time of year and the geography.) One envelope contained a receipt; the other a holiday greeting card. Nothing since.

Honestly, I thought there'd be more

On November 18, 2013 I mailed cheques for $100 to eight charities, and made $100 online donations to four more – all to charities to which I’d ​never before given, and which have never been clients. I wanted to see what would happen next.

Donations for Nepal are acts of pure faith

Donors need signals of trustworthiness to help them give

The world has mobilized to help stricken Nepalese in the wake of a massive earthquake on S aturday April 25. As ear ​ly as Sunday workers began arriving amid scenes of horrible loss and devastation, and a pervasive climate of fear.

SAY WHAT?

Eight Whats of Donor Communications

Whether a capital campaign, a pre-campaign study, a major donor strategy, or an annual fund appeal, successful fundraising is always the execution of a good communications strategy. One of my challenges in donor communications is the compulsion to try to say everything, and in an artful way. So instead of writing a book, I distilled 30 years of thinking about donor communications into this table.

- Larry Matthews

 

Favourites of 2014

Before last year completely fades from memory,

some appeals and promotions I thought stood out

- Larry Matthews

 

Great leveraging of volunteers: CITIZEN SCIENTISTS

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