Good People, Good Work

Part 2- Setting a big goal - ending poverty - and making results measurable

CHANGING LIVES. BUILDING COMMUNITIES. TRANSFORMING TORONTO.

How The Yonge Street Mission set out to create measureable progress

Second of a two-part conversation with CEO Angie Draskovic

Donors of all kinds want measurable results. I began exploring this theme in an earlier post here.

Setting a big goal - ending poverty - and making results measurable - part 1

CHANGING LIVES. BUILDING COMMUNITIES. TRANSFORMING TORONTO.

How The Yonge Street Mission set out to create measureable progress

First of a two-part conversation with CEO Angie Draskovic

Donors of all kinds want measurable results. I began exploring this theme in an earlier post here

The success of Philip Seymour Hoffman

Measuring results for many charities is tricky. Helping people grasp reality is a good start.

In 1992, I first noticed Philip Seymour Hoffman; he was playing a young student in Scent of a Woman. In the 1996 movie Twister, he added whirlwind energy as a manic storm chaser. and strongly registered with me.  

But in 1999’s Magnolia, his performance as a compassionate nurse providing palliative care to Jason Robards moved me and made me a fan. And his 2005 Oscar-winning role as author Truman Capote was unnerving.

Hostages to Fear or Agents of Hope?

Fear-based choices send us down the wrong road

 

Is a renewed “contagion of fear” taking hold in the charitable sector? 

There's lots to fear in current events and the economy. My RSPs are making no money, the world is in turmoil, Canada’s economic prospects have dimmed and on and on.

Blunt or presumptuous?

When elevating sights among donors, finesse is important but relationship trumps all

Recently I was at a committee table of staff and volunteers planning a capital campaign. It’s always energizing when we start to put in place the team that will change a campaign from a possibility to a reality.

Direct-response fundraisers: only the resolute need apply

The KMA whitemail experiment epilogue

All fundraising results are highly measurable but no one is easier to scrutinize than direct response marketers. My hat is off to you.

Who owns the donor information in your head?

We know what and who we know. How do we ethically steward that information?

Originally posted January 26, 2016 by AFP Toronto at  http://afptoronto.org/blog/who-owns-the-donor-information-in-your-head/

The KMA Whitemail Experiment tally

An instructive project but thin data to talk about multi-channel integration

The KMA whitemail experiment began on November 18, 2013 when I mailed cheques for $100 to eight charities, and made $100 online donations to four more – all to charities to which I’d ​never before given, and which have never been clients. I wanted to see what would happen next.

You can read the early posts starting here:  http://www.kmaconsultants.ca/blog/welcome-white-mail-experiment

Google matching gifts for refugees make me edgy

I'm wary but $25 seemed a fair price to see how this unfolds.



When an appeal from Google to help refugees appeared in my browser toolbar yesterday (above), I was intrigued by what might be down the yellow brick road. So I clicked "Donate" The screen below opened.

What comes second matters most

Seeking the elusive second gift

In direct response fundraising, it’s axiomatic that the second gift is more important than the first. By some industry reports, as many as two-thirds of people who respond to a solicitation and make a first-time gift to an organization never make a second gift.

Pages