SAY WHAT?

Eight Whats of Donor Communications

Whether a capital campaign, a pre-campaign study, a major donor strategy, or an annual fund appeal, successful fundraising is always the execution of a good communications strategy. One of my challenges in donor communications is the compulsion to try to say everything, and in an artful way. So instead of writing a book, I distilled 30 years of thinking about donor communications into this table.

- Larry Matthews